Branding Your Events Outline

What is a brand? - A brand includes a name, logo, slogan, and/or design scheme associated with an event. Brand recognition and other reactions are created by the use of the event elements. A brand is a symbolic embodiment of all the information connected to the event to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.

What does this mean? - Your event speaks to your audience in multiple ways and these should all be thought thru when branding an event.

Areas to improve your brand -

FONT CHOICE

This is an important aspect of your brand for your event. Different fonts portray different images. You can visit this link to read more about font differences. http://en.wikipedia.org/wiki/Typeface.

COLOR CHOICE

By choosing a distinct color to brand your event, you can promote an emotional reaction as well as increase recognition from piece to piece. More about basic color psychology here http://www.infoplease.com/spot/colors1.html.

SIMILAR DESIGN ELEMENTS

By choosing similar elements for your event you can set a theme. Examples would be the use of black and white photography, pictures and illustrations of one element like a plane, luggage, etc.

Bottom Line -

When thinking about branding your event do some planning before you start. Decide on the elements that you will use throughout the elements in your events. Choose the theme, elements, fonts, colors and overall look and feel, then create or have the elements created.

Everything speaks to your audience and helps establish your brand.

If you would like to learn more about branding your company or how to get in touch with Ben - please email him at Ben@nine17.com or to call him direct (972) 743-9896.